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As our name suggests, we are a bike shop! Established in 1895, we are La Crosse's (and maybe Wisconsin's) oldest bike shop. Our mission is to connect people in our community through biking. When you shop with us, you aren't just shopping at a retail outlet, you are supporting a family-owned, local small business staffed with employees that love biking just as much as you do. Our main line is Trek. We also carry Electra, Salsa, Yuba, and Sun bikes; DK and Frog kids bikes; Worksman and Trailmate adaptive bikes; and BodyGuard fitness equipment. We have world-class mechanics that can service any brand of bicycle. We'll take the time to teach you about your bike and let you know what else you might want to consider to get the most out of your next ride. Next time you're in the downtown area, stop by and say hi. We'd love to talk bikes.


125 N 7th St
La Crosse, WI 54601


1 6087841175